Thursday, 20 November 2014

Significance of Mobile Friendly Websites

Mobile friendly websites have grown at a great pace recently. According to the statistics, there were around 1 million mobile websites in 2007, and estimation has been made that this figure will reach a level of 150 million by 2017. This means that the use and importance of mobile websites will continue to increase exponentially in the years to come. With mobile phone’s capacity of fulfilling every requirement we get from our PC, having a mobile friendly website is not only desirable but unavoidable now-a-days.

Uses of a Mobile Website:
People need instant information with quality service. With the advancement in technology, you can get any information on the move using your mobile phone. The majority of the companies are making use of web development services for mobiles to attract the customers these days. Mobile websites help in fulfilling the needs and catering to the demands of the customers easily and quickly. Being the most powerful and personal form of communication, mobile phones are a necessity for attracting and retaining customers.

Importance of Mobile Friendly Websites:
  • Due to the affordability of smart phones today, one out of every three users prefers buying one. Smart phones are excellent when it comes to hand held browsing. Since the sale of smart phones is increasing day by day, companies around the globe have started making their own user-friendly mobile websites.
  • People prefer using internet through mobile phones more than PC today. About 40% of the Smartphone users prefer using mobile internet for every work. This makes it important for any company to make a mobile friendly website.
  • Mobile internet is cheaper and faster than the PC.
  • GPS is a very useful technology that is used for getting directions, searching things or even services and businesses. In this case, if you do not have an accessible mobile website, you will lose customers in your own area.
  • People like browsing the web in free time or while travelling.
  • These websites help in Search Engine Optimization by improving ranks in mobile friendly search engines like Yahoo and Google.
  • An advantage of these websites is that they come with 2D bar codes. They can be used to offer discounts. A customer can take a picture of the code in his mobile phone and can get an access to the details and reviews of the products and services.
  • Having a mobile friendly website will create a good impact on the customer.

Points to Remember:
Everyone carries a mobile handset these days and due to the benefits of advanced handsets, the majority of people prefer using latest Smart phones. This makes it necessary for you to have a mobile friendly website. But before you make your own site, there are a few things you should keep in mind. Keep the page size small so that it can be loaded quickly. If the loading process will take a long time, people will switch on to some other site. Make sure the content is relevant, appealing and to the point. Your mobile website should be easily and quickly navigable. Above all, get in touch with a company that offers the best web development services and suits all your requirements.

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